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Brand Manager/Marketing Manager

Job reference - 133

Location - Andover

Salary - Is open and competitive depending on experience

Job Type - Permanent

Date posted - 9/8/18


Brand Manager Are you a Brand Manager that enjoys leading or has the desire to lead a small team? A fantastic opportunity has arisen for an experienced Brand Manager to join and manage a well-established, small team that is enthusiastic, dedicated and committed to growing the business in a way that fosters continuous learning, team spirit, and health & wellbeing.

Job Description

My client based in Andover, Hampshire is looking for a Brand Manager to take their brand and marketing to the next level; ensuring they are engaging effectively with their target consumer, and delivering marketing activities based on a strategic brand plan.

Key skills/experience required for a Brand/Marketing Manager;

  • A minimum of three years’ experience working as a brand manager.

  • A degree or similar qualification in marketing, communications, or relevant field.

  • Experience working in natural products, consumer healthcare or pharmaceutical industries is desirable but is not essential.

In this role, you will play a leading role in both brand strategy and content creation, bringing the brand to life in the UK as well as internationally, ensuring that all content is relevant and on message. You will also be responsible for marketing campaigns, new product launches, as well as trade & consumer events. As a Brand Manager you will work closely with the Head of Digital, as the business grows online, embracing digital tools as one of the most effective ways of raising the brand profile.

There is scope to develop and grow your team. Role:

  • To manage, motivate and oversee the work of the graphic design and marketing team.

  • To develop and implement the company’s brand plan projects, such as developing a communications plan, and to evaluate the efficacy of such projects.

  • To work with the Export Manager to identify the market needs and ensure the brand is represented effectively in international markets.

  • To work with our Head of Digital, as well as social media specialist and online reseller specialists to develop our brand profile online.

  • To own, further develop and carry out the brand strategy.

Key responsibilities:

  • Day to day management of the brand

  • Budget responsibility for marketing - draft budget and get sign off before managing it closely, including spend for advertising, point of sale materials, trade and consumer shows, training trade materials and so on.

  • Bringing the brand to life in the UK market as well as giving clear guidance and support to international partners regarding representation of the brand.

  • Manage direct reports following the company’s HR policies and guidance, including running mid-year reviews, end of year appraisals, and providing support, motivation and demonstrating strong leadership skills.

  • Working with the graphic design team and training team to oversee the production of materials for training.

  • Working with the graphic design team, as well as head of sales to oversee the production of point of sale materials for retailers.

  • Ensuring all communications work within industry legislation such as the EU Nutrition & Health Claims regulation; a deep understanding of which will be essential.

  • Manage and oversee the advertising budget, booking in advertisements for print and otherwise

  • Working with the design team and Head of Digital, social media specialist and online reseller to oversee creation of e-content.

  • To implement training, guidelines and workshops for relevant teams of people to ensure that all external communications are produced within a framework that is ‘on brand’.

  • To manage our relationship with our external PR agency, setting targets and KPIs in order to maximise press coverage for the brand.

  • To be the first point of contact for partner organisations such as Womankind Worldwide.

Qualities

  • Excellent communication skills

  • The ability to combine creative vision with a strong commercial understanding.

  • Excellent English, grammar, spelling and proof-reading ability

  • First class organisational skills & project management skills

  • Appreciation for the bigger picture, ability to focus on high level strategy and to prioritise well.

  • Good interpersonal skills and ability to motivate a team

  • A commitment to self-development

  • A personal interest in health and nutrition is highly advantageous

  • Appreciation for the value of joining a dynamic and growing business

So, if you are looking to take your career to the next level and have Brand Management experience, then please apply now.

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